Smart Marketing with Price Psychology from Udemy

Overview

Are you tired of struggling to make sales? Want to up your game? Then this online course is for you! It’s designed to help you increase sales by leveraging scientific research in psychology to optimize your pricing strategies. With over 30 psychological price effects, you can enhance both your offline and online marketing campaigns. The course covers six major strategies, including picking the right price, presenting your price effectively, framing your price, using context to maximize profits, implementing smart discounting practices, and handling extra charges seamlessly.

Why trust this course? The instructor’s an award-winning psychology instructor known for translating research into engaging and easy-to-understand content. Not only will you gain insights into the science of pricing, but you’ll also receive a full PDF summary of the major techniques discussed. Don’t wait—enroll in this course to transform your business and marketing efforts through the power of psychology and strategic pricing.

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Skills you’ll learn

1. Picking the Right Price: Choose consumer-appealing numbers without affecting profits.
2. Presenting Your Price: Communicate prices in appealing ways.
3. Framing Your Price: Effectively convey your set price.
4. Using Context to Your Advantage: Maximize profits by presenting differently priced products together.
5. Smart Discounting Practices: Make promotions irresistible.
6. Handling Extra Charges: Present prices effectively with additional fees.
7. Translating Psychological Research: Understand and apply behavioral science to marketing.
8. Engaging Communication: Learn how to present information in understandable and engaging ways.

Summary

Discover the world of intelligent marketing through the fascinating lens of price psychology, led by the esteemed Dr. Andrew Luttrell. Engage with a robust series of 45 illuminating lessons, catering to over 13,000 eager students. Enjoy the exceptional learning experience as evidenced by the remarkable 4.6-star rating!