The Branding Masterclass The Entire Brand Design Process from Udemy

Overview

This comprehensive course covers the entire brand design process, making it perfect for individuals looking to dive deep into the world of branding and design. By the end of this course, you’ll be able to tackle tasks like understanding client briefs, creating customer personas, developing logo designs, and applying brand systems to real-world projects. Plus, you’ll learn how to write ad copy and establish a brand voice, giving you a well-rounded skillset that will help you land higher-paying clients and elevate your design career.

Throughout the class, you’ll work on a practical, real-world branding project for a sushi restaurant and delivery service, helping you develop a strong portfolio presentation and client presentation that will impress potential clients. This course ensures a nice balance of theory and practical software projects, suitable for those with basic knowledge of Adobe Photoshop and Adobe Illustrator or alternative design programs. Along with the class, you’ll receive a 50-page brand design guide and various Adobe Photoshop and Illustrator templates. So, if you’re ready to elevate your design offerings and change the direction of your career, this course is perfect for you!

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Skills you’ll learn

1. Mastering the brand design process
2. Developing a strong brand identity system
3. Effectively understanding client briefs and target audience
4. Creating a customer persona and brand’s market position
5. Working with color psychology and typography
6. Writing effective ad copy and developing a brand voice
7. Creating photography rules and real-world project applications
8. Developing a full client presentation and a Behance portfolio case study

Summary

Dive into the world of branding with the highly engaging and informative Branding Masterclass, led by the talented Lindsay Marsh. Consisting of 56 meticulously crafted lessons, this extensive course has already captivated the attention of over 17,000 eager students, who have collectively rated their experience an impressive 4.7 out of 5! Begin your journey into mastering the entire brand design process today, and emerge fully equipped to make your mark in the branding world.