Hey there, fellow course creators! Have you ever designed a top-notch online course only to find it gathering digital dust because nobody seems to know about it? You’re not alone. There’s no denying the boom in the eLearning industry, but this growth also means we’re swimming in a sea of online courses, making it harder and harder to stand out from the crowd. That’s where advertising comes into play. Whether you’re a seasoned entrepreneur or just dipping your toes into the eLearning business, read on because today we’ll be sharing how advertising can be your online course’s best friend.
Now, I know what you’re thinking – advertising probably brings to mind fancy billboards, TV commercials, or a hefty budget. But don’t worry! Advertising your online course doesn’t have to put a dent in your wallet, and it’s certainly not just for those with endless resources. With the right platforms, strategies, and some valuable insights up your sleeve, you too can successfully navigate the ever-evolving world of digital advertising and attract the learners you deserve. So grab a cup of coffee, sit back, and let’s get down to the nitty-gritty of advertising for course creators like you.
Advertising Courses – Table of Contents
- The Digital Advertising Masterclass 2023
- Easy YouTube Google Ads – Marketing and Advertising Traffic
- The Complete Programmatic Advertising Course – 2023
- Be a Facebook Ads Pro 2023 with Dekker: Facebook Advertising
- Complete Digital Advertising Course: PPC Advertising Mastery
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The Digital Advertising Masterclass 2023
Platform:
Udemy
Rating:
4.7 out of 5
Ready to up your digital advertising game? Well, let me introduce you to The Digital Advertising Masterclass, your one-stop-shop for learning how to create effective ads on the 8 biggest online platforms. This 100% practical, hands-on course is designed to teach you the psychology behind making people click, whether you’re looking to drive more traffic, generate more leads, or boost sales.
By the end of this journey, you’ll not only be a master of Facebook, Google, YouTube, Instagram, Pinterest, LinkedIn, Twitter, and Quora ads, but you’ll also be equipped to work as a successful Digital Advertising freelancer or expert. From website owners aiming to increase web traffic, conversions, and sales to anyone dreaming of building a brand and a fan base through advertising, this course is tailored for you. So, what are you waiting for? Join Robin & Jesper in The Digital Advertising Masterclass and unlock your full potential in the digital advertising space!
Skills you’ll learn in this course:
- Creating effective ads for various platforms
- Understanding sales psychology and what makes people click
- Mastering Facebook, Google, YouTube, Instagram, Pinterest, LinkedIn, Twitter, and Quora Ads
- Optimizing digital advertising with free and paid tools
- Becoming a successful digital advertising freelancer
- Increasing web traffic, conversions, and sales for a website
- Growing your business and career through digital advertising
- Building a brand and fan base using advertising strategies
Easy YouTube Google Ads – Marketing and Advertising Traffic
Platform:
Udemy
Rating:
4.9 out of 5
If you’re looking to up your game with YouTube advertising, the Easy YouTube Ads Academy is here to ease your stress and guide you step by step. The course covers crucial aspects such as creating a Google Ads account and a separate YouTube channel for ads, researching keywords and targeting, and producing a video ad filled with on-point keywords to resonate with potential customers. Additionally, it helps you design a landing page that reflects the actual video ad and set up tracking tags to ensure accurate data for future remarketing campaigns. Sounds like a game-changer, right?
But wait, there’s more! Once you’ve set up your ad campaign, the course helps you optimize it by analyzing relevant data to determine which campaigns to scale and which ones to ditch – think horse racing, but for ads. Fret not about the million questions that come with ad campaigns; Easy YouTube Ads Academy aims to decrease your costs, increase views, clicks, and conversions, ultimately helping your business grow into an empire. So, if you’re ready to dive in and master YouTube advertising, this introduction week will get you started on the right track. Happy advertising!
Skills you’ll learn in this course:
- Setting up a Google Ads Account and creating a separate YouTube Channel for running ads.
- Conducting keyword, placement, and topic research related to your product/brand.
- Crafting video ads with relevant keywords to resonate with potential customers.
- Creating an effective landing page design that reflects the content of your video ad.
- Setting up tracking tags for accurate data management and future remarketing campaigns.
- Setting up and managing your ad campaign while considering factors like budget, targeting, and devices.
- Analyzing data and optimizing campaigns to scale success and reduce losses.
- Recognizing and avoiding common YouTube ad mistakes to increase views, clicks, and conversions.
The Complete Programmatic Advertising Course – 2023
Platform:
Udemy
Rating:
4.5 out of 5
Are you looking to become an expert in programmatic advertising? Look no further because this comprehensive online certification course will provide you with the knowledge you need to excel in the world of programmatic ads. Designed for digital marketing professionals, programmatic advertisers, and entrepreneurs, this course will take you from the very basics to the more advanced aspects of programmatic advertising in an organized, easy-to-understand manner with clear examples throughout.
Throughout the course, you will learn about the numerous aspects of programmatic advertising, including media buying methods, various advertising formats, and prospecting and remarketing tactics. Additionally, the course covers tactics for managing ad inventory, increasing ad viewability, and ad revenues for publishers. With a mixture of well-designed presentations, illustrated examples, and a well-structured course layout, this program will teach you everything you need to know about programmatic advertising. With a 30-day money-back guarantee and a mobile application for iOS and Android devices, there’s no reason not to get started on your journey to mastering programmatic advertising today.
Skills you’ll learn in this course:
- Understanding the programmatic advertising landscape.
- Navigating the ecosystem of major players in programmatic advertising.
- Media buying using various programmatic methods.
- Utilizing different programmatic ad formats for effective campaigns.
- Implementing prospecting and remarketing tactics.
- Creating and executing media plans for advertisers.
- Advanced publisher tactics for ad inventory and revenue management.
- Anticipating and addressing major challenges and future trends in programmatic advertising.
Be a Facebook Ads Pro 2023 with Dekker: Facebook Advertising
Platform:
Udemy
Rating:
4.5 out of 5
Welcome to the ultimate course on Facebook ads that will transform you into a top 1% Facebook ads pro in just a few hours! Your instructor has over a decade of experience with Facebook ads and served as a VP of Marketing for a Google accelerator startup and as a Global Marketing Manager for Sony PlayStation. Learn from an expert who has helped countless companies, large and small, with Facebook ads and social media advertising.
This groundbreaking course is jam-packed with essential lessons, such as advanced Facebook targeting using LeadEnforce, running and optimizing complex B2B and B2C Facebook ads funnels, generating leads and converting them into paying customers, and much more. You’ll even learn how to run a massive campaign like a Fortune 500 advertiser without a big budget! This course is perfect for anyone involved in digital marketing and Facebook ads, including advertising consultants, marketing managers, brand managers, social media managers, and entrepreneurs. Let’s dive in and get started on mastering Facebook ads!
Skills you’ll learn in this course:
- Advanced Facebook targeting using LeadEnforce
- Understanding awareness ads and how they work at scale
- Running and optimizing complex B& BFacebook ad funnels
- Generating leads and converting them into paying customers
- Measuring success with key B& Bbenchmarks and KPIs
- Combining Facebook ads with other channels like LinkedIn, Google, and YouTube
- Setting up retargeting and sophisticated Facebook marketing funnels
- Building custom, highly-targeted lists for Facebook ads
Complete Digital Advertising Course: PPC Advertising Mastery
Platform:
Udemy
Rating:
4.6 out of 5
Get ready to master the world of digital advertising with this comprehensive all-in-one guide! This course covers everything from Google Ads to Facebook and Instagram Ads, equipping you with the skills to confidently set up and optimize campaigns on various platforms. Plus, you’ll learn how to write irresistible ad copy that converts searchers into buyers. No more trial and error – go from zero to hero in just a couple of days with hands-on screen recordings and face-to-face explanations, all while having fun with interactive quizzes.
Dive into the ins and outs of creating effective ads on different platforms like Google, YouTube, and Bing, as well as learning about the customer journey on social media. Explore Meta Ads Objectives and get familiar with domain verification, setting up Meta Pixel, and using custom and lookalike audiences for better results. And if e-commerce is your thing, you’ll learn how to create attractive carousels, catalog sales, and dynamic ads. Enjoy a wide range of benefits when you enrol, including lifetime access, updates, and fast, friendly support. Transform your digital advertising skills with this power-packed course!
Skills you’ll learn in this course:
- Confidently set up and optimize campaigns on Google and Meta platforms
- Write compelling ads that turn searchers into buyers
- Choose the right keywords for ad targeting
- Utilize negative keywords and understand search term reports
- Improve Google PPC Quality Score and effectively implement ad extensions
- Master Facebook and Instagram Ads, including targeting and creating engaging content
- Develop powerful custom and lookalike audiences for better ad results
- Use Facebook Catalog Sales (Dynamic Ads) and Commerce Manager for e-commerce success
In conclusion, advertising online courses can be a game-changer in today’s competitive digital landscape. By leveraging multiple platforms, tapping into the power of influencers, and optimizing your ads for relevance and engagement, you’ll be able to set your online course offerings apart from the competition. The prospects for substantial growth, increased student enrollments, and wider recognition make investing in digital advertising a smart move for businesses and educators alike.
Take the time to create a well-rounded advertising strategy that speaks to your target audience’s needs and aspirations. Don’t be afraid to test new channels and innovative ad formats to find what works best for your online courses. With a combination of careful planning, smart targeting, and engaging ads, you’ll soon see an impressive return on your marketing investment and watch your online course enrollment soar. So, go ahead and take the leap – the world of digital advertising awaits, and the future looks promising!