Hey there, fellow PR enthusiasts! So, you’re looking to enhance your public relations skills and dive deeper into the world of PR, but you’re just not quite sure where to start? Fear not, because the vast landscape of online courses has got you covered. Whether you’re a newbie looking to break into the industry or a seasoned PR pro aiming to expand your skillset, online courses are an excellent way to gain some valuable know-how – all without leaving the comfort of your own home. In this blog post, we’re going to explore some fantastic online courses that cater to the diverse and ever-growing skillset required for success in today’s public relations landscape.
Before we dive into the nitty-gritty, let’s briefly touch upon why online courses can be such a game-changer for your PR career. For one, they offer ultimate flexibility, allowing you to learn at your own pace and on your own schedule. Plus, with the plethora of courses available from top-tier institutions and industry leaders, there’s something compelling to be found for everyone. So, buckle up and get ready to embark on a journey towards PR mastery as we share our top picks for public relations online courses. Trust us; you’ll be grateful you invested the time once you see the results in your PR game.
Public Relations Courses – Table of Contents
- The Ultimate Public Relations Masterclass
- Public Relations: Use Your Networks to Build Buzz
- Press Coverage, Publicity & Public Relations For Branding
- Public Relations for Startups 2023
- The Complete Communication Skills Master Class for Life
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The Ultimate Public Relations Masterclass
Platform:
Udemy
Rating:
4.6 out of 5
Are you ready to become an expert public relations professional? This comprehensive course has got you covered with case studies, statistics, checklists, templates, and hands-on activities. You’ll be learning everything from understanding the importance of PR in businesses, to conducting research and crafting engaging stories that reinforce your brand messaging. Additionally, the course goes over various tactics to reach your target audience, such as media relations, social media, awards, events, and video, along with effective writing for different audiences.
As you progress, the course helps you create a solid PR and communications strategy, addressing the ethical and legal aspects of PR activity. Plus, you’ll learn how to build a successful PR career, including job hunting tips and choosing your specialization. Don’t forget about the great bonuses offered with this course! Join an exclusive Facebook group for personal support and feedback, receive a list of 50 top tools for PR pros, and feel good knowing that 20% of the course proceeds go towards supporting entrepreneurs in Africa through GiveDirectly.
Skills you’ll learn in this course:
- Understanding the value of public relations in businesses today.
- Conducting comprehensive research for effective PR strategy planning.
- Crafting compelling stories that support brand messaging.
- Utilizing various tactics (media relations, social media, awards, events) to reach target audiences.
- Developing a cohesive public relations and communication strategy.
- Navigating the ethical and legal implications of PR activities.
- Building a successful PR career by selecting a niche and maximizing success opportunities.
- Leveraging top tools and resources within the PR industry.
Public Relations: Use Your Networks to Build Buzz
Platform:
Skillshare
Rating:
4.1 out of 5
In this engaging online class, entrepreneur and writer Peter Shankman shares the essentials of creating an effective PR plan for your business. He covers key topics such as crafting the right message for the right channels, interacting with your target audience, identifying the best media outlets and reporters for your story, and leveraging current events to boost awareness about your business. This class is perfect for anyone looking to grow their brand and business affordably and efficiently. PR is not just about social media, and Peter will show you how to make the most of all the outlets available to you.
By the end of this class, you’ll have the knowledge and tools to craft a PR and media strategy that can directly increase sales. Furthermore, you’ll be taught crucial techniques that 99% of businesses don’t even consider, giving you an edge over the competition. If you’re a business owner, entrepreneur, or simply someone interested in growing a brand, this is the class for you. Learn from Peter Shankman and make your business stand out by leveraging the power of effective public relations.
Skills you’ll learn in this course:
- Crafting the perfect message for appropriate channels
- Understanding PR and audience interaction
- Utilizing humor and action to engage audiences
- Identifying and connecting with relevant media outlets
- Building relationships with key reporters
- Mastering newsjacking techniques
- Developing and executing a successful PR and media strategy
- Leveraging various outlets to grow your brand and business effectively
Press Coverage, Publicity & Public Relations For Branding
Platform:
Udemy
Rating:
4.4 out of 5
Get ready to gain publicity within the first week of starting this course, which includes 10 actionable strategies to get press coverage, tips on writing better headlines, and a press-release example and template. With instructor Alex Genadinik, you’ll be guided through actionable strategies to get publicity and position your business to receive more PR exposure naturally. You’ll learn advanced tactics for generating publicity and press coverage from different media types and how to pitch journalists, radio show hosts, and podcasters to get featured on their shows.
The course is divided into three main sections – actionable strategies you can implement on day one, Alex’s personal insights on how to gain publicity, and a newly added case study from Adam Lippin on how he achieved publicity for his business. As a student, you’ll also receive bonuses like extra freebies, downloadable worksheets, an invitation to a Facebook community, and a list of 50 business success skills. If you have any questions during the course, you can rest assured that Alex is available and responsive, answering 99% of student questions within 24 hours. Enroll now and invest in your future with an unconditional, Udemy-backed, 30-day money-back guarantee.
Skills you’ll learn in this course:
- Writing attention-grabbing headlines that increase click-through rates
- Implementing actionable strategies for gaining press coverage
- Crafting an effective press release using templates and examples
- Learning from a case study on leveraging publicity to drive website traffic
- Positioning your business to naturally attract PR exposure
- Navigating various types of media for publicity opportunities
- Pitching journalists, radio show hosts, and podcasters to secure media appearances
- Seeking advice and guidance from a responsive and caring instructor
Public Relations for Startups 2023
Platform:
Udemy
Rating:
4.9 out of 5
Are you a budding startup looking to generate buzz without spending a fortune? Dekker Fraser’s online course on practical public relations (PR) for startups is your go-to resource. In this course, you’ll learn the 3S Formula for Startup PR, discover creative ways to go viral, and find out how one company made $1M in just 12 days using a PR-focused marketing strategy. Get ready to unleash the power of stories, media outreach, and unconventional approaches to score tons of attention and drive sales.
Dekker Fraser is no ordinary instructor – he has experience as the head of marketing for a Google accelerator startup, and has worked with top PR managers at companies like Sony PlayStation. With an MBA from the prestigious Kellogg School of Management and training from Columbia Business School, Dekker knows his stuff. The course is packed with real case studies, tutorials, and growth hacks, plus expert advice on leveraging tools like Sparktoro, Lemlist, and LinkedIn. Don’t miss your chance to learn from a true PR pro and give your startup the boost it needs!
Skills you’ll learn in this course:
- Mastering the Formula for Startup PR: Soliciting, Storytelling, and Scaling.
- Winning awards and using unconventional approaches for PR virality.
- Powering search engine optimization (SEO) through public relations.
- Implementing effective strategies, such as piggybacking off bigger brands and podcast marketing.
- Building, automating, and researching media outreach lists and outlets.
- Mastering press release writing and leveraging stories for maximum reach.
- Using the latest tools, like Sparktoro, Lemlist, LeadEnforce, and LinkedIn, to maximize PR.
- Scaling PR campaigns and learning from real examples of effective public relations.
The Complete Communication Skills Master Class for Life
Platform:
Udemy
Rating:
4.5 out of 5
Are you looking to improve your communication skills for personal and professional success? Look no further than The Complete Communication Skills Masterclass for Life. This all-encompassing course is designed to be your one-stop shop for honing your communication skills. Whether it’s communicating during a job interview, pitching investors, speaking one-on-one, or to large groups, this course has got you covered.
This comprehensive course has over 30 hours of in-depth training techniques, making it the most extensive course of its kind on Udemy. Taught by TJ Walker, a best-selling Udemy instructor and world-class presenter, the course focuses on practical and actionable steps to become an excellent communicator. By the end of the course, you’ll be able to look comfortable and confident in any setting, communicate effectively to make sure your message is understood and remembered, and influence people to take the actions you want. With rave reviews from prior students, it’s time to take the leap and invest in improving your communication skills for life.
Skills you’ll learn in this course:
- Effective communication in various situations
- Persuasion techniques
- Assertiveness in communication
- Business communication proficiency
- Leadership skills
- Improved social skills
- Public speaking techniques
- Enhanced presentation skills
In conclusion, taking the leap into online Public Relations courses provides an incredible opportunity for individuals seeking to enhance their skills, as well as for businesses looking to foster strong, polished PR teams. Convenience, affordability, and the wide range of course options make this mode of learning a must-try for anyone eager to boost their PR knowledge and abilities. So, ready to get started? The digital world of PR awaits!
Taking online PR courses is a smart step towards refining your marketing and communication prowess, strengthening your employability in the process. As the world pivots towards digital communication, there’s no better time than now to invest in your PR skillset and make a splash in the industry. So, don’t wait any longer – explore the multitude of online PR courses out there and prepare to dazzle your audience with your newfound expertise. Happy learning!